3 Keys to An Effective Search (SEO) Strategy
As a digital marketing consultant, i've talked to hundreds of business owners seeking my help and advise .To them, Google was somewhat of a black box.They knew that …
Beyond Competitive Intelligence.
Measuring Web Metrics and Performance
Facts on Performance-Based Marketing
Recently, i've stumble upon an exciting piece of book "Marketing in the age of Google" Venessa Fox that was recently release in Singapore!
It covers pretty much on consumer engagement with the search engines. Facts on how search could be incorporated to drive your business strategy or product strategy.
Beautiful part of it is was that its written for non-technical SEO marketers. It explains why companies need to engage with search marketers or consultants and why its extremely important than before. Especially true in Singapore – as we are seen as a market leader in this region.
Who should read this book? Well in my opinion, business owners or marketers who know search has become an important part of the customer engagement cycle, but aren’t sure where to start.
That being said, i'm referring to people who don’t think search is that important and believe that even if it is, businesses shouldn’t have to concern themselves with it. It’s Google’s job to sort things out.
Those who get so caught up in optimizing their sites and ranking number one that they don’t step back to look at the bigger picture: to understand how searchers behave, how to engage with them, and how to turn them into lifelong customers.
Business owners and marketers must focus on making your business stand out in the organic searches that attract 86 percent of users click. My Bottomline – it lays out a comprehensive approach for achieving the search goal that matters most to you: Connecting with people who want to find you. Period.
What's the point of tracking web site metrics if you don't have some reason for tracking them? It's like like jumping on the super cars – with no particular destination in mind. You've got the …
Useful Key Performance Indicators (KPIs) for Small – Medium Businesses
Small businesses today must realised the importance of measuring their website performance and marketing funnel. Useful pieces of information that a typical small business should look …
Difference between One and Two Tier Affiliate Programs
Affiliate marketing can tricky and challenging at times. Here're some ideas on the two types of an affiliate program that is commonly being practice.
One-Tier Affiliate Programs- You pay …
7 Tips To Be Aware When Doing A Joint Venture in Internet Marketing
A joint venture (JV) is a temporary partnership between two or more business.It is one of the most long-term profitable actions you can …
Last week, i had a phenomenal experiance during Asia Internet Congress 2009, Singapore. Took a couple of pictures with the speakers.Check it out…
Which Affiliate Networks To Look Out For When Promoting ? There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining …
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